Paid Search

Can a dealership afford to pay 68 full time SEM experts to manage their campaigns? Cara® spends more time than that each month managing your campaign.

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Solve diminishing returns & saturation

Cara® always places the best VIN in front of every search term while minimizing the cost-per-click.

Scale for greater market share

Optimize long-tail bidding through natural language processing and semantic distance modeling to clearly predict keyword value.

Experiment to increase revenue

Test different ads and landing pages to drive more conversions and revenue.

Granularity + customization = higher profits

Boost revenue and margins with customizable bid policies that capture more efficiency and higher profits from every keyword.