In many ways, the automotive industry is ahead of the pack when it comes to digital marketing technologies. We have a high level of understanding when it comes to search engine marketing, lead generation, and advertising platforms.
On the other hand, there is a gaping hole when it comes to plugging in dealer websites into the extremely effective realm of “big data”. The knowledge is out there. Companies such as our friends at Dataium as well as our own network of sites have plenty of data that can be made available to dealers, vendors, and OEMs. Unfortunately, the vast majority of companies in our space are missing the boat when it comes to applying this data to helping consumers.