Lead Sources

Consumers generate leads through a multitude of Internet assets such as: 3rd party web sites (cars.com, autotrader.com, autousa.com), research sites (edmunds.com), dealership web sites, landing pages, and more.

Receive and Standardize

Lead information is provided by multiple sources. As needed, contact information including name and address is standardized and the lead elements are formatted based on to ensure the highest quality possible.

Assessment and Scoring

Leads are assessed and provide a quality score enabling economy as duplicates and those leads from providers that do not meet a minimum quality score are rejected. Those that pass the minimal quality score continue processing.

Lead Enhancement

Carfeine’s system enhances any incorrect or missing lead information to increase the quality and completeness of the lead.

Package and Transmit

To ensure successful integration into a client’s ILM or CRM system, the scored leads are packaged and delivered to the dealer according to the industry standard format.