PureLead^SM Routing offers a host of compelling features for dealers, large dealer groups, agencies, and OEM's.

Customizable Lead Distribution

PureLead^SM Routing allows an dealer user to impact every system displays and sorts all lead information including: name, providing URL, address, email address, and phone number as well as specific details about the vehicle they are interested in.

Intelligent Routing

Need to route leads to a particular system based on Make? Do you need to route leads from a particular provider to more than one ADF/XML location because they will not provide this simple service?

Multi-Provider Support

It doesn't matter which lead provider is sending you the lead or where it's going. PureLead Routing supports hundreds of lead provdiers and routes all their leads to your configrued destinations in real-time.

Lead Source Masking

Want to be your own lead aggregator? Want to take away the ability to cherry-pick leads based on experience with the provider? If so, you must mask who sent the leads originally. PureLead Routing will enable you to treat each and every lead from each and every provider exactly the same.